Located in Cheverly, MD, USA, Nova Label Company has commercially manufactured quality printed pressure sensitive labels since 1982. A family-run company, Nova Label was founded by Sandy Bernstein, who had already been in the label business for 25 years. Sandy and his wife, Florene,  semi-retired in 2000, and their son-in-law, Alan Rich, took over day-to-day operations. 

With over 50 years’ experience in the label industry, Nova Label has broad expertise in packaging, direct marketing and variable data label needs.

Many years ago, Nova Label began looking for a substrate provider who offered flexibility with custom coatings, as well as stocking a large portfolio of products. “We were always considering what we could offer to be different from the competition,” says Rich. “We needed quick solutions for challenging applications.”

He adds that for some applications that needed developing, cost was definitely a factor.  “We also needed a provider who would offer us value at a cost-competitive level. ”

These challenges became the basis for a long-term relationship with Acucote.

Nova Label has now been purchasing from Acucote for 19 years, and both companies place great value on the longevity of this relationship. Rich notes that Acucote’s “flexibility in providing custom coated material and their large portfolio of products makes it easy to buy from them.” He also appreciates the fact that Acucote meets the needs of a standing order of material that is “at the ready for slitting and shipping.”

The top feature, however, which he enjoys is Acucote’s eagerness to innovate together. “Acucote rarely says no to helping us develop an application. So with any new opportunity that comes along, we check in with them first. Acucote takes the time to learn all the details to see if they can develop the application.”

According to Earl Curran, VP, business development, Acucote, “Alan and Nova Label are a perfect fit for Acucote. They take great advantage of the capabilities of our Application Development Team and turn to us with difficult applications that can help them grow their business.  We appreciate each opportunity and the long-term trust they have put in our team.”

Today, Nova Label prints decals and roll labels that are machine affixed with material from Acucote. Rich looks forward to embracing new opportunities in beer and wine and spirits with the help of Acucote. Nova Label’s partnership with FLAG (Flexo Label Advantage Group) has also proved critical. Rich was one of the first members of FLAG, which he joined in 2010 and Acucote became a FLAG vendor partner last July. 

Rich adds, “Although we had been using Acucote long before FLAG came along, I was hoping Acucote could become a FLAG vendor partner. Once it happened, it’s just icing on the cake – a win-win for everyone.”

Lastly, consistency remains a key aspect of RIch’s ongoing trust in Acucote. This was particularly relevant during challenging supply chain issues as a result of the pandemic and storms which disrupted the chemical industry in the late winter of 2021. And at the end of the day, Rich notes, “They are just nice people to work with.”

Today, Nova Label produces labels on rolls, cut sheets and continuous forms. The company’s primary customers are in direct mail and consumer packaging for a variety of industries.  Labels can be any size or shape and they offer a variety of printing technologies, including digital, as well as a wide assortment of facestocks and adhesives, making the process easy and ideal to create a solution for their customers’ applications. Nova Label also produces decals for a variety of applications such as bumper stickers or windows. Decals can be any size or shape and printed on either a white or clear material with permanent or removable adhesive, or on clear static cling.

Whether a customer needs 100 or 1,000,000 custom labels, Nova Label can fulfill their specific needs.